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ONE BRAND
TWO SPECIALIZED CARE PATHS.ONE GOAL: healthier routines built on understanding.
THE HEART OF LOYA17Y
The C.R.O.W.N. Framework™
A signature path for caring for the whole person—through knowledge, confidence, wellness, purpose, and continued growth.
C
Care For Yourself
Your health deserves attention.
R
Restore Your Confidence
Confidence grows through knowledge and consistency.
O
Own Your Wellness
Take responsibility for your physical, emotional, and spiritual well-being.
W
Walk With Purpose
Live intentionally, serve others, and continue growing.
N
Never Stop Growing
Growth isn’t just about hair. It’s about becoming the man God created you to be.
MORE THAN A NAME
Built from loyalty.
Carried with purpose.
Loya17y Cosmetics was founded by Snacks Fortune in July 2020. The name Loya17y represents loyalty, while the “17” honors her brother, Clyde Olando Daniel Jr., known as O, who was murdered as they carries forward a number they shared and colors. NuNu is one of my top-selling products, and it holds a special place in my heart. It represents my baby cousin, who tragically was murdered, through my brother and cousin I dedicate the growth and success of these products to them, as they have always supported everything I do. From their unwavering loyalty to my family and me, I want to express my deepest gratitude. I love you.
That legacy lives in the mission: compassionate education, confidence, and thoughtful hair, scalp, skin, and beard care that helps people take their wellness seriously.
🙏🏾💜🙏🏾
Ladies & Gentlemen
CHOOSE YOUR CARE:
Your experience.
Your questions.
Start with the page built around the concerns, life stages, grooming practices, and health connections most relevant to you.
Hairline changes, crown thinning, scalp irritation, grooming damage, patchy beards, stress health, and age-specific care
Men, Scalp, Hair & Beard Care
MEN • ALL AGES
Women, Hair, Scalp & Wellness Care
WOMEN • ALL AGES
Shedding, thinning, alopecia, postpartum, and hormonal changes, protective-styled tension, scalp discomfort, breakage and whole-person care.
THE LOYA17Y APPROACH
Understand first.
Treat with intention.
01
Look beyond the surface
Hair and scalp changes can connect to health, stress, medication, nutrition, hormones, inflammation, and grooming habits.
02
Know what may be possible
Some concerns may improve with early action. Others call for preservation, comfort, realistic expectations, or medical referral.
03
Build a routine that fits
Products, treatments, and home care should support an informed plan—not replace diagnosis or promise overnight miracles.
THE LOYA17Y PRODUCT STANDARD
What we leave out matters,too.
Loya17y Cosmetics keeps its formulas intentional, naturally based, and transparent—without loading them with unnecessary extras.
01
Nut-conscious formulation
Formulated without nut-based ingredients. Always review the complete ingredient list and contact Loya17y before use if you have a serious allergy.
02
Non-comedogenic
Thoughtfully formulated to avoid clogging pores when used as directed.
03
No harsh additives
No harsh chemicals, artificial dyes, added coloring, or added fragrance.
04
Naturally limited shelf life
Because these are naturally based products, shelf life is naturally limited. Follow the product label, storage directions, and use-by guidance; discard any product that changes unexpectedly in smell, color, or texture.
Good to know: “Natural” and “nut-conscious” do not guarantee that every product is suitable for every allergy or sensitivity. Patch test first and review each product’s ingredient label.
FLEXIBLE WAYS TO PAY
Shop now.
Pay later.
Get the Loya17y care your routine needs today and choose an eligible flexible-payment option through our secure Wix checkout.
Subject to provider approval, eligibility, and terms. Loya17y Cosmetics does not make lending decisions.
MAIN OPTIONS
Klarna • Affirm • Afterpay
Choose an available installment option at checkout, subject to approval by the selected provider.
AT CHECKOUT
Eligible installment choices
Available options can vary by customer, purchase amount, and provider eligibility.
L17 LOYALTY POINTS PROGRAM
Shop. Earn.
Join the free L17 rewards program through your Wix member account. Sign in with the same email each time so eligible activity and rewards stay connected to your account.
Come Get U Some rewards. 😜
01
Join or Sign in
Create your Loya17y member account—or sign in to the account you already use.
02
Earn CGUS points
Complete eligible actions shown in the live points program. Current earning rules and available rewards appear in your account.
03
Redeem rewards
Open My Rewards, choose an available reward, and follow the checkout instructions. Points are not cash.
REFER-A-FRIEND PERK
Get 50 CGUS 😜. Give 25 CGUS 😜.
Your friend receives 25 CGUS, and you receive 50 CGUS after that friend places an eligible order. The referral offer applies to the lowest-priced item in the cart.
Program activities, point values, reward availability, eligibility, and terms may change. The live Wix loyalty page and your signed-in rewards account show the current rules that apply.
L17 DIGITAL CARE LIBRARY
L17 Scalp, Hair &
Beard Care Bible
A practical digital guide created by Snacks Fortune to help you understand scalp health, hair loss, beard concerns, grooming habits, supportive care, and when professional help matters.
COMING TO YOU SOON
Paid digital books are on the way.
The books are not available for purchase yet. When each title is released, this page will connect you to its secure payment and download option.
No payment will be taken today.
L17 DIGITAL CARE LIBRARY
L17 Scalp, Hair &
Beard Care Bible
A practical digital guide created by Snacks Fortune to help you understand scalp health, hair loss, beard concerns, grooming habits, supportive care, and when professional help matters.
COMING TO YOU SOON
Paid digital books are on the way.
The books are not available for purchase yet. When each title is released, this page will connect you to its secure payment and download option.
No payment will be taken today.
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MEET THE FOUNDER
Snacks Fortune
Trichologist • Licensed Cosmetologist • AADP Board-Certified Holistic Health Practitioner • Product Developer
Professional credential: Board certified through the American Association of Drugless Practitioners (AADP).
Snacks combines professional hair and scalp knowledge, holistic wellness education, personal experience with hair loss, and founder-made formulations to help clients understand their options.
YOUR NEXT STEP IS HERE:
Choose clarity
over guesswork.
Learn about your concern, explore supportive care, or schedule a private consultation in Jamaica, Queens.
"Educational information only. Trichology and cosmetology services do not diagnose or treat medical disease and do not replace care from a physician or dermatologist."